Ask Dr. Xi: Skepticism
From Skeptical: “It seems like a new anti-aging product is introduced every day. Each touting some new advanced science and secret ingredient. So, what’s so great about i-On® Age-Disrupting Skincare?”
Dr. Xi: I understand your skepticism. With more and more women facing aging signs every day, it comes as no surprise that the leading skincare companies are anxious to address their concerns. And there certainly are many issues to consider.
Lines and wrinkles. Loss of elasticity. Discolorations. To name a few.
But while many of these anti-aging products offer effective topical solutions for those symptoms using unique ingredients, most are merely treating the tip of the iceberg – what you see and feel on the surface of your skin. None - to date - has truly gotten to the root cause of many of those concerns. Excess iron in the skin.
For decades, dermatologists and cosmetic chemists have known that excess iron, when exposed to UVA, is the key driver of oxidative damage that causes skin aging. What they lacked was a solution.
My research has shown that iron levels in the form of ferritin have been measured to be 42% higher in post-menopausal skin. Excess iron in the presence of everyday external forces - chiefly UV radiation, blue light, air pollutants and other external irritants - triggers the formation of skin damaging free radicals. Once unleashed these rogue molecules wreak havoc on skin’s health and appearance.
Until now, even the best anti-aging skincare products only attempt to fight this on-going daily damage with ingredients like Retinol, Vitamin E, Vitamin C, Resveratrol and Niacinamide. All powerful. All potent. All extremely effective ingredients. But none go to the the root cause of excess iron in skin.
That’s why I created i-On® Age-Disrupting Skincare with DII® technology.
Our revolutionary technology is based on my 30-plus years of research into iron and its effects on our bodies and health with a focus on the correlation between surging iron levels in pre-and-post-menopausal skin and their impact on its health and an aging appearance. We developed our patented, proprietary De-Ironizing Inducer (DII®) technology to do what antioxidants simply can’t. It safely and strategically helps reduce and release iron in the skin before it can create age-accelerating oxidation. Then, it swiftly repairs skin damage and finally goes on to protect future damage by actually preventing the on-going formation of free radicals. In summary, check out the difference outlined below:
Here’s how it works. Pre, during and post menopause, women accumulated increased levels of ferritin (the body’s iron storage protein) as they lose the ability to remove iron via menstruation. Exposure to UVA radiation and the likes cause ferritin, the protein that stores and releases iron when your body needs it, to break down and immediately release excess iron in the cells. The iron then creates the formation of damaging free radicals.
The unique Vitamin C in DII® has a strong binding affinity for iron to help extract it from ferritin before it can react to UVA.
This preemptive release of iron from ferritin is the most effective way to disrupt skin degradation before it starts and repair existing damage. That’s one step earlier than any other technology or ingredient currently available. Once the iron is released from ferritin, it can also continue to exert its harmful effect. To prevent this, a natural calcium carbonate with a high buffering capacity clears the released iron so that it cannot cause future damage.
DII® technology disrupts skin aging signs and delivers clinical results that stand up to the most rigorous lab testing. In a 42-day clinical trial, an unprecedented 100% of women saw improvement across every measure in objective, subjective and biomechanical tests.
For maximum results, use i-On® Age-Disrupting Skincare every day after cleansing as your primary skincare regimen.
The response to i-On® Age-Disrupting Skincare has been tremendous. “In less than a week I’ve noticed a difference and it’s amazing,” writes one woman. While some can see quick results the true benefit is that your skin will continue to get healthier and look better the longer you use our products. Most users see significant differences after 42 days.
Still skeptical? Try it. I promise, just 14 days of use will convince you.